Digital Portfolio
Increase the traffic that comes to your website with compelling writing.
Facebook Posts
Client:
Spiritual Coach, Marina Valentina George​
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Audience:
Women ages 30 and up who are wanting to find peace within their life.
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Tone:
Friendly, helpful, connections
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Challenge:
Marina wanted a few Facebook posts to grow her following and promote a Mother's Day discount that would draw them in.
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Solution:
I wanted to make sure I encompassed the healing that occurs when a client works with Coach Marina. Her main focus at this time is women, and being a woman, I understand all the "hats" that they wear. I was very purposeful in choosing words that would make her audience feel heard and reassured that they would find the healing they are looking for. Through 3 different post options; short, medium, and long, I highlighted the benefits she offers. The long post tells the reader more about what all her program entails, the medium posts, connect to the reader's emotions, and the short post is to be used more as a reminder of the offer and the benefits of signing up.
About me page/Workshop page
Client:
Brie & Bread Owner, Sarah​
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Audience:
Women and men ages 24 and up who love to entertain others.
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Tone:
Friendly, Fun, Bubbly
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Challenge:
Sarah wanted her about me page to reflect her personality and her enjoyment of serving others. She also wanted to tie in her background in education, which led to her starting charcuterie workshops.
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Solution:
When putting together these two pages, I really wanted to make sure that Sarah's voice was portrayed throughout each one. During our Kickoff call, I wrote down certain phrases that Sarah said she had used when describing her passion for bringing others together. I also researched her social media posts for different ways she described her charcuterie boards. I used all of that to relay her message of servicing on the about me page, and I tied in her educational background with the workshop page. I wanted to make sure the reader knows that she makes the workshops fun and knows how to easily guide them to becoming the perfect party host.
AirBnB Property Description
Client:
AirBnB SuperHost, Alexis​
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Audience:
Parents who have young children, people who have pets, families are getting together
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Tone:
Warm, fun, Informational
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Challenge:
Alexis was wanting to get more bookings for her AirBnb, but wasn't sure the best way to showcase her property.
Solution:.
During every trip with young kids, they always that million dollar questions, "Are we there yet?" So when starting brainstorming I wanted to highlight that there was the deep benefit of relaxation at the end of the drive to her AirBnB. I started by highlighting the treehouse that previous customers had raved about in the reviews from the property. Then I followed with the second that that makes her property the best choice for families to choose from, which is that it is near several restaurants, shopping, and even Palo Duro Canyon. The central location saves families time in the car, allowing the create more memories together.
E-mail (Spec)
Client:
A-1 Performance Motor oil
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Audience:
Men ages 35-50 who own performance cars. They take pride in making sure their vehicle is always in tip-top shape.
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Tone:
Exciting, Urgent, Promotional, Serious
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Challenge:
A-1 Performance Motor Oil was wanting to increase sales and awareness of their premiere motor oil among car enthusiasts.
Solution:
I was able to create an email that would promote the benefits of using their oil while making it relatable and relevant to their audience.
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Landing Page (Spec)
Client:
Food delivery service, DoorDash
Audience:
Small restaurant owners who use Facebook to promote their business, but aren't yet partners with DoorDash.
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Tone:
Reassuring, simple, Casual-Friday Professional
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Challenge:
Doordash was wanting to partner with to reach the small, independently owned restaurants to partner.
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Solution:
I was able to create a landing page for an ad they had through Facebook that would promote the benefits of using Doordash, and encourage this audience to partner up with them to increase their revenue.
Landing Page (Spec)
Client:
Famous Snack Brand Cheetos (real company, fake giveaway)
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Audience:
College students, 18-22, who appreciate a good snack.
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Tone:
Bold, Fun, Exciting, Sassy/Saucy/Cheeky, Promotional, Urgent
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Challenge:
Cheetos was looking to captivate the attention college students and have them easily sign up for their Cheeto college giveaway.
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Solution:
I was Intentional with the words and phrases that were used to clearly relay the contest information in an way that would appeal to college students, whether they are attending a 2 year college or a university. "Slay the snack game" means to rule the snack game, and I wanted to keep the tone of being young and hip that goes along with the brand.
About Me - Webpage (Spec)
Client:
Kensignton Cat and Dog Home
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Audience:
Men and women who are about 50 or older. They are animal lovers, business owners, or recently retired.
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Tone:
Empathetic, Supporting, Caring
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Challenge:
Kensignton Cat and Dog Home was relaunching their website and were looking to increase the number of their monthly donors and increase the number of subscribers to their newsletter
Solution:.
I was able to bring their message to the forefront, by explaining the different ways they provide care to abandoned animals in their area. The bulleted list makes it easier for their audience to read their page. I also included easy access buttons that would lead to more donors and subscribers. I chose phrases on the buttons that would persuade the reader to take a specific action. For example, "Become a paw-fect owner" allows the reader to feel like the animals are talking to them, asking them to become a donor. The other button under "Join Our Mission" has a button that says, "Lets be friends fur-ever" guides the reader to take action in another way like fostering animals.
Banner Ads (Spec)
Client:
ABC Toys​
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Audience:
Parents ages 25–35 years with children ages 6 months to 4 years. They are very concerned with making sure that their children get every opportunity to develop their minds as best they can. They take them to classes, use flash cards, teach them second languages, and generally try to keep them intellectually engaged.
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Tone:
Friendly, Fun, Promotional
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Challenge:
ABC Toys was wanting to increase the traffic that was going to their website by creating banner ads. They wanted to to persuade parents to buy educational toys for their children.
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Solution:
Banner ads have to be very concise, which is why I chose impactful words like "Spark, Encourage, and Nurture" to describe the kind of toys that ABC Toy company is wanting to promote. I also wanted to show the process being problem solvers with a spark of imagination to show how you have to start with getting kids to be comfortable thinking outside the box and then continuing to "nurture" that kind of thinking to be problem solvers in the world.