Compelling writing that will increase your revenue.
Magazine Ad (Spec)
Easy. Breezy. Beautiful. Covergirl (Real Company, Fake product)
Makeup lovers from ages 24-40 who buy their products from drugstores.
Fun, Stylish, Promotional
Covergirl was wanting to showcase and drive sales for their new True YOU match lipstick (fake product) that enhances the natural beauty of every woman.
I created copy that highlighted the benefit of feeling confident in your own skin by promoting how Covergirls lipstick makes the consumer feel confident and keeps their lips hydrated.
Direct Mail (Spec)
Pure Impact Boxing Gym
Active and fitness conscious individuals, ages 22-38
Exciting, Urgent, Promotional
Pure Impact Boxing Gym was looking to increase their number of gym members by offering a Free 3-day gym pass.
I strategically explained the deep benefits of their gym, for example how they have extended hours for those who may not be able to workout during normal gym hours. I made very clear that the freebie was placed on both sides of the deliverable, so it would drive more people to walk through their gym doors.